Swot Analysis of PG - 1235 Words

SWOT ANALYSIS OF P and G P and G is one of the largest consumer goods company in the world. It markets 300+ brands in more than 180 countries. P and G is engaged in diverse products like beauty, health, fabric, snacks and many more. P and G’s leading market position with its strong brand portfolio provides it with a significant competitive advantage. But there are lot of external factors like economic slowdown, environmental factors, etc which pose a threat to P and G’s progress. Internal factors also have a large impact on the company’s growth. Thus it makes necessary for SWOT analysis in order to develop further strategies for P and G. Strengths Research and development : P and G has strong R and D capabilities. P G is ranked†¦show more content†¦For example: P and G have placed recalls on Swiffer vacuum cleaner. If they have continual recalls, it could tarnish the brand image leading to lower customer loyalty. Dependency on mature markets and specific stores: P and G’s prime focus has been on mature markets like USA and western Europe with 26% and 22% of company’s sales respectively. Even though the sales in emerging markets has been 35% of sales, P and G is not putting much effort in growing in these emerging markets. P and G has been dependent on Walmart stores for majority of its sales, but this also can have a negative impact during financial crisis of Walmart. Lack of diversified customer portfolio: P and G’s 35% of sales is contributed by top 10 customers. Thus, the company’s revenues are concentrated among a few top customers. Thus, if these top customers face any financial difficulties, the chance of affecting company’s revenue is large. Opportunities: Emerging markets: The emerging markets of Latin America, India, Middle East, Korea, etc present significant opportunities for P and G due to increase in household income and emerging middle class. These factors will drive emerging markets and will make them more attractive in the future for consumer products manufacturing companies like P and G. Technology development: With the introduction of internet, the online social networks and internet marketing has created opportunity in terms of faster development and reducingShow MoreRelatedPG Swot Analysis10435 Words   |  42 Pages having a brand with a leading market share is a key competitive advantage. A strong brand fosters consumer loyalty, which in turn creates the opportunity for additional market share growth and above-average pricing flexibility. One good example is PG’s Tide laundry detergent. Despite a selling price above that of many other brands and the entry of Wal-Mart stores Inc.’s private-label product, Tide continues to strengthen its No. 1 position in US laundry detergent sales. Market Share Advantage:Read MoreSwot Analysis Of P G895 Words   |  4 Pagesdevelop rate later on. 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P r o d u c t o f f e r i n g t h r o u g h s o m e p r o m o t i o n a l m e t h o d s i s t h e i n i t i a l s t i m u l i . T h e m a r k e t i n g a n d e n v i r o n m e n t a l s t i m u l i e m e r g e f r o m c u l t u r a l , s o c i a l , p e r s o n a l a n d p s y c h o l o g i c a l f a c t o r s . T h e c u s t o m e r s j u d g e t h e d e a l s i n s e v e r a l w a y s . T h e r e p u t a