The Business Environment essay Example | Topics and Well Written Essays - 2000 words

The Business Environment - Essay Example Legislative authority is restored in the chambers of congress, the Senate and the House of Representatives. The Judiciary which includes the Supreme Court and the federal courts is vested with the judicial power. Their job includes interpreting the constitution of the US and federal laws and regulations. This comprises of settling disputes between the legislative and the executive branches of the government. The federal government was created by the constitution. The most distinctive feature of the US politics are the Senate powers as the upper house of the legislative branch, large scope of the Supreme Court power and the separation of powers between the executive and the legislature as well as the of two major political parties. The British political system on the other hand takes a different shape. It takes the framework of a constitutional monarchy, where the head of the state is the Monarch, currently Queen Elizabeth II, who is also the nominal source of judicial, executive and the legislative authority in England while the Prime Minister is the government head. The British government is vested with the most executive powers while the legislative power is exercised by both the government and the two parliament chambers which comprises of the House of Commons and the House of Lords. There is independency of the judiciary from the other arms of the government despite some judge being members of the House of the Lords, the highest court of the United Kingdom. Britain is a multi party state since the year 1920 with two biggest political parties; the Conservative Party and the Labour party. Mainly the parliamentary politics have been dictated by coalitions and minority governments. The Prime minister is veste d with the powers of appointing the ministers who creates the government and performs as political heads of different government sections. Most of the senior government officials are in

Geoghegan Exits in HSBC Shake-Up Essay Example | Topics and Well Written Essays - 500 words

Geoghegan Exits in HSBC Shake-Up - Essay Example HSBC has generally been a very conservative bank that strictly follows a management style that is regulated and controlled by insiders, i.e the Board. It may be noted at the outset that all the people who were in contest for the posts of Chairman and CEO, including Mr. Geoghagen were all long time employees of HSBC, London, who had ascended from the bottom ranks and moved into managerial positions. When Mr. Geoghagen stepped down, it has brought to the surface and to the attention of the public, an issue that would generally have been decided within the organization, without any outsiders being involved in it at all. The final decision by the HSBC board to appoint two long time HSBC employees rather than seeking to employ someone from outside the organization has been criticized as being an insular process that could have been improved upon considerably. The problem with the HSBC decision was that it was all regulated within the organization. In general, following such an insular policy may not benefit the organization in the long run. In today’s global economy, it is vital for an organization to be constantly changing and adapting in order to adapt to the changing global business environment. The nature of leadership which is provided is vital in promoting the growth and continuing progress of the organization. Leadership has traditionally been associated with management, but this may not necessarily represent an accurate view because managers think incrementally while leaders think radically. Moreover, leadership involves a transformation in individuals, according to Spencer, â€Å"â€Å"transformational leadership is a process that changes and transforms individuals†. (Spencer 1). It must be noted that transformational leadership is best likely to be achieved when fresh new ideas are brought into the organization by using individuals from

Brand architecture and branding analysis

Brand architecture and branding analysis A brand is name, term, sign, symbol or design or a combination, intended to identify the goods or services of one seller and to differentiate them from those of competition American marketing Association 1960. A brand is name, symbol, logo, design or image or any combination of these, which is designed to identify product or service. Kotler et al, 1999 Brand distinguishes a companys product from its competitors and an identified product or service that closely satisfies customers needs and wants. Brand is an asset to a company and reflects the quality of customer service. Branding is all about the customers trust of the product or service and makes the segmentation easier for the company. The difference between a company and its competitors should be communicated by brand, because it makes a company unique. BMW, Toyota, Luis Vuitton, NEXT, Debenhams, Nike and Coca Cola are the well-known brands that command price premium and stimulate deep customers loyalty. Branding Branding is the collection of actual and emotional characteristics associated with a particular identified product or service that differentiates it from the rest of marketplace Hand-out notes by tutor Anthony smith Branding is an important aspect of marketing to build a strong image of a company. Mercedes Benz is an automobile brand that commands a premium with their engineering, performance, quality, customer service and after sales service. Toyota shares all these characteristics but still they were not positioned as premium in the customers mind. Toyota then created Lexus as a premium brand with the collaboration of both Toyota and Lexus shared engineering, design elements and customer service. How-to-branding.com Brand Architecture Brand architecture refers to the hierarchy of brands within a single company. It is the interrelationship of the parent company, subsidiary companies, products, and services, and should mirror the marketing strategy. Kompanigroup.com How an organization structures various products, services or other entities within its portfolio and how they relate to one another. Brandinstitue.com In the growing economy we can see different companies merging with each other and form the strategy for each of the targeted group in which every product can carry its own brand name. Good and clear brand architecture leads a company towards brand positioning and also helps to get sustainable competitive advantage. There are three different types of brand architecture strategies. Corporate/Monolithic Branding Strategy In this strategy company takes on a unified brand for all product categories and targeted market. This strategy creates simplicity, and cost deficiencies can be achieved as opposed to multi-branding architecture, in which a corporate brand plays a smaller role. Microsoft, Intel, Disney, CNN, SONY, Nike, Virgin and coca cola etc. are the best examples of corporate branding. Corporate banding makes the advertising easier for the company as they just advertise their name and slogan. . Coca cola is recognizable in every continent of the world through its red curved bottle and logo. SONY is a corporate brand as its name is attached to everything, from its DVDs to play station. The founder of SONY, Akio Morita, once said: I have always believed that the company name is the life of an enterprise. It carries responsibility and guarantees the quality of the product. Therefore corporate strategy leads a company to sustainable financial outcomes. Brandingstrategyinsider.com . Adhistry.wikispaces.com Google.co.uk Multi/Individual Branding Strategy Multi Brand Strategy refers to a marketing strategy under which two or more than two similar products of a firm are marketed under different brand names. Finance.mapsofworld.com It is very difficult for a brand to position itself in a diversified environment where the customers needs and wants are different. Therefore, company can fill different market segments through diversifying its product range. VW, PG, Unilever and Diageo are the best examples of multi branding. PG is the prime example, having a multiple shampoo brand to influence different customers, like head shoulder for dandruff, Pentene for healthy hear and Sassoon for professional saloon experience. Through multi branding a company can target more than one segment in the market and fill the price gaps. Multi branding is a good strategy but sometime it fails because of the poor management. Due to failure it could harm the family brand name. VW took many years to change the negative brand image of Skoda from the customers mind. Helen Meek. et al, 2001 Google.co.uk Endorsed Branding A brand that carries the endorsement of a source brand (the parent company). Brandbuild.eu Endorsements add integrity and assurance of the indorsed sub brand in customers mind without overpowering it with its own association. Endorsed branding is suitable for the company, using varied product portfolio, e.g. Nestle, Cadbury, Unilever etc. Nestle written on the Kit Kat, Cadbury written on Dairy Milk to provide credibility and assurance to the product. Some companies give independence to the endorsed brands like Unilever give freedom to the Heartbrands such as Feast, Magnum and Cornetto and they have their own marketing campaigns and target market. Some companies has firm relationship between company name and product, e.g. Ford does it with the model Mustang, people using either the brand name Mustang or the full name Ford Mustang. Google.co.uk Brand Elements Brand elements are those trademarkable devices that identify and differentiate the brands. There are certain elements of a brand, like names, logos, symbol, characters, slogans, design, features etc. some important elements are mentioned below. Kotler et al, 1996 Brand Name Name is the most significant element of the brand. This is the only part of the brand which should never be changed. It help customers to identify distinguish product from competitors. It is not necessary the brand name is associated with the company and can be different. But if the brand name is linked with the quality of the product either high or low, then all good must be of the same standard. MS is the prime example of providing quality products through St Michael Brand as one can see its tag on the cloths and food and household goods as well. Brand Image Brand image is fundamental way through which a customer recognises and believes a brand. It gives a company an identity and creates a better image in the mind of the customers. Brand image is unique that clearly reflects the image of the organisation and different from the competitors. To build a right image in the customers mind, the company must have to focus on brand identity. Brand Personality Brand personality is the goodwill of the brand. It is associated with the benefits and attributes of the brand. Brand personality is unique and long lasting; it is the emotional attachment of the consumers with the product, e.g. Sony and Panasonic, both are the giants of electronic sector, although both got same features, some peoples prefer one of the other because of their trust on the product by long time. Brand Association Brand association is the relative strength of consumers positive feelings towards the brand Lasser et al, 1995 Associations, according to Aaker (1991) represent the bases for purchase decisions and for brand loyalty. The way consumers perceive brand is a key determinant of long-term business-consumer relationships. Hence, building strong brand perceptions is a top priority for many firms today. Morris, 1996 It is the perception of the customers towards a brand attributes and quality. Brands can be associated with the name, colours, symbols, attitudes, expressions and sound etc. Mercedes Benz is associated with the luxury drive and excellent engineering, Nike with its Slogan, Nokia with its sound, and Coca Cola with its red colour, Colgate toothpaste with cavity protection and Microsoft with Bill Gates. Renault has launched a successful campaign for its model Clio and used the famous French footballer Thierry Henry and Sesame Steet in the Va Va Voom advertisement. This campaign resulting attract more male customers than females. This is how celebritys association to the brand benefits organisation. Kotler et al, 1996 Brand association gives the basis of buying and brand loyalty to the customers. Companies always try to associate their brands with the positive things to create good image of the product in the mind of customers. Brand association developed if the product is desirable, durable and satisfies the customers needs. Positive customers perception about the product makes a brand stronger. It is formed on the basis of Product attributes, Advertisement, Relevant price, Quality, Celebrity and big entity association, Competition and Display points. Brand positioning Positioning is the place in consumers mind that you want you brand to own. For example, Hallmark caring shared, and Disney Family Fun entertainment. Positioning is not what you do to a product; positioning is what you do to the mind of the prospect. Ries and Trout, 1981 Brand positioning is successfully built through continuous communication with the customers about the product to its targeted market, through advertisement, brand name and its packing. Brand positioning refers to the position in the customers mind, it does not relate to market position. Brand positioning is associated with the market segmentation. The right market segment is to be targeted for the brand positioning. Brand positioning is all about a customers perception about the product. There are certain ways for a brand to be positioned, e.g. offering specific benefits, targeting a specific segment, pricing and distribution. Brand positioning is an important concept in which a company can decide where it wants to position its brand in its field relative to competition. Brand positioning is a thinking that guides a company to build a relationship between the brand and customers. Brand positioning gives space in the customers mind, so the company become in the better position to control over its own brand image. Price and quality are the most common attributes are considered in the brand positioning. To get a good position in the customers mind the company introduce brand of a good quality with on competitive price. The quality of the product must be at least equivalent or better from the competitors. Quality perception is the most powerful element of the brand positioning. Once a company is successful in building a powerful perception of quality will result in building a powerful brand. Psychological element is dominant to some extent in building a quality perception as some peoples psyche is that the product with high price tag is of good quality. Communicating brands through their specific features is another way to position brands, e.g. Clinic all clear, Dare to wear Black or Pakistan and India surf excel is advertised as stain remover, Surf Excel hena. Culture is another strong aspect to the brand positioning. Different companies use cultural symbols to differentiate products from their competitors. Examples including, Air India advertise through Maharaja, Tata tea, Hamara Bajaj etc. Treedeuce.com Brand Extension Brand extension is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but in a different product category. Brandexpress.net When a firm uses its brand in another product form, or even within another product class, then the firm is stretching the brand (also referred to as brand extension). Iain Ellwood Virgin is the good example of brand extension as they sell everything from records to airline travel, to cola drinks to wedding parties from clothing to cosmetic and computers. This is successful in brand extension because it has the ability to connect the customer directly and give them values. Many firms attempt to extend their brands but all the brand extensions are not suitable or desirable. An extended brand always works best in a top to down direction. It is always easy for a company to bring brand extension from relatively cheaper product line. Ralph Lauren and Gucci are the best example. Ralph Lauren extended from luxury clothing to jeans and bed linen while Gucci brand is extended from luxury clothes to oven gloves, cooking aprons and dog toys. An extended brand has a low introductory cost because the customers, traders and retailer are well aware of the product. Brand extension brings options to the customers through variety of products. If the product is of lower quality, will result in damaging in overall brand value. Iain Ellwood Caterpillar is one of the biggest non-sporting footwear companies in the world with its brand CAT. This is basically a construction and mining equipment manufacturing company that extended their brand in this potential segment. It was perceived that it is the biggest mistake of the caterpillar but the extension was a big success. Sometimes the brand extension, implemented incorrectly due to less understanding. LEGO is a Danish toy manufacturing company, decided to extend its brand and launched its own product line of cloths, watches and video games but it was ignored by its target market, that result half of its employee are redundant back in 2004. Kotler et al, 2001 Michelin and Goodyear are the French companies, famous for making rubber tyres and having a number of brand extensions. Michelin brand extensions are car and cycle related product, footwear and clothing, sports and leisure and personal accessories. On the other hand Goodyear becomes the partner of the Adidas to make a series of driving shoes. Kotler et al 2001 We can see normally financial services providers have not attempted to extend their brands, and only concern with their original market. On the other hand, there are too many non-financial service providers extended directly to the financial services. E.g. Tesco extended its market to Tesco banking and Tesco insurance. Benefits of branding To customers People buy brands, because they are well aware of the quality of the product and save time and efforts. Buying a branded product can give customers a peace of mind and credibility. Most of the branded products have warranty policies, which gives customers assurance of a quality product. Some big companies having product replacing policies, e.g. DeWalt a power tool manufacturing company, replace the product immediately in case of damage. To intermediaries/stakeholders There are certain benefits of branding to different stakeholders, that directly/indirectly effecting the organisation. Multinational organisations always have the strategy for social, environmental and economic issues. Companies contribute to the societies in which they operate. Brands follow government regulations to minimise any adverse effect to the environment. Employees always attract to innovative companies where learning opportunities are always there. Supplying goods directly to retailers, companies distribute goods through agents or distributers. Distributers get long-term agreements from the known brand companies. Retailer can get benefits from overall marketing campaign. Sustainable competitive advantage When two or more firms compete within the same market, one firm possesses a competitive advantage over its rivals when it earns (or has the potential) to earn a persistently higher rate of profit. Grant, 2002 It is very important for every organisation to be successful in long term. Effective corporate branding is certainly the main source of getting sustainable competitive advantage in the market. Worlds famous corporate brands do not sell products, they sell concepts, e.g. Coca Cola does not sell a soft drink, it sells enjoyment and Microsoft does not sells computers, it sells possibility. Brand designers create a corporate brand identity through promotional material and advertising campaign to establish a corporate identity. There are certain brand characteristics that lead a company to get sustainable competitive advantage. A well designed logo and a strong identity system can give a company an edge over its competitors. Brand Identity A unique set of brand associations that the brand strategist aspires to create or maintain. These associations represent what the brand stands for and imply a promise to customers from the organisation members. Aaker, 1996 Brand identity is the way a company aims to identify or position itself or its product or service. Kotler et al, 1999 Brand identity is the first thing that a customer experience and plays a major role in getting a sustainable competitive advantage in the market. Brand attributes are is a bag of features that shows the personality of a brand and these attributes help to create brand identity. Brand identity is supported by emotional and unique elements and values, serve to distinguish the brand in the market, especially for progressively competitive environments, service organisations and recreational sectors. Brand identity creates a distinct identity that is very hard for the competitors to duplicate. The main elements to build a strong brand identity are human resources, organisational culture, organisational structure, stationary, company cards, company dà ©cor, packing, catalogue, market and innovation etc. Kotler et al, 1999 Brand loyalty Brand loyalty is considered as ultimate reward for a brand as it is another factor which leads a company to get a sustainable competitive advantage. Customers always prefer to buy those brands they are loyalty with, even though that is expensive and have close substitutes in the market. Apples iPod is a product to listen mp3/mp4 music, and the big electronic giants like Sony, Panasonic and so many other companies have same product with same features at the relatively low price than Apples iPod. Majority of the customers buy iPod just because they are loyal with the brand. Brand Equity Brand is a symbol of extremely precious part of legal property, that can control consumer behaviour and it also provides the protection of persistent future revenues to the firm. Brand equity is called the amount that is directly or indirectly accrues by these various benefits. Kapferer, 2005; keller, 2003 Companies invest huge amount of money to develop brand equity. Brands with high equity win the space in the market because of the uniqueness, reliable services and continuous and effective relationship with the customers. Stronger brand image takes a company to financial advantage through the brand equity. Brand equity leads a company to charge perineum prices for the product to raise their profit margin.

The Definition of Courage :: Expository Definition Essays

The Definition of Courage      The current dictionary definitions of courage are inadequate because they only include references to physical courage and omit instances of inner strength.   Three contemporary dictionaries agree closely on the definition although they differ in the order of importance. Webster's New World Dictionary describes courage as "an attitude of facing and dealing with anything recognized as dangerous, difficult or painful, instead of withdrawing from it," and The American Heritage Dictionary gives a similar explanation.   While The Shorter Oxford Dictionary concurs with this meaning, it states that the primary definition is "spirit, mind, or disposition."   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Courage is not just found in the veteran soldier who can display shiny medals or in the policeman who bravely risks his life for justice as portrayed on television or in films.   Suicide is the antithesis of courage.   It is not an elementary school boy who agrees to fight, but he who can stand up against it.   A six year old girl who ventures out on her bicycle for the first time displays as much courage as a young man who witnesses a murder and volunteers to testify in court.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Courage is a state of mind that enables a person to overcome fear, pain, danger, or hardship. Although different from one another, all aspects of courage involve taking risks. One facet, physical courage, entails facing fears of possible bodily harm.   For instance, a twenty year   old man, unable to swim, jumps into a swift current to rescue a six year old who has slipped and fallen.   A young fireman who rushes into a burning building to save a baby and a nineteen-year- old Vietnam soldier who leaves the safety of the trench to preserve the life of a wounded friend have physical courage.   Elizabeth Morgan, who risked a jail term to protect her daughter Hilary from her injurious father, exemplifies courage.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another form, mental courage, means standing up and not yielding to phobias.   While some fear speaking in front of a large audience, others fear heights.   A teenager who puts down her fear of   flying to visit an ailing, distant grandmother, and a freshman who conquers his fear of public speaking to run for a student council office both exhibit mental courage. The Definition of Courage :: Expository Definition Essays The Definition of Courage      The current dictionary definitions of courage are inadequate because they only include references to physical courage and omit instances of inner strength.   Three contemporary dictionaries agree closely on the definition although they differ in the order of importance. Webster's New World Dictionary describes courage as "an attitude of facing and dealing with anything recognized as dangerous, difficult or painful, instead of withdrawing from it," and The American Heritage Dictionary gives a similar explanation.   While The Shorter Oxford Dictionary concurs with this meaning, it states that the primary definition is "spirit, mind, or disposition."   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Courage is not just found in the veteran soldier who can display shiny medals or in the policeman who bravely risks his life for justice as portrayed on television or in films.   Suicide is the antithesis of courage.   It is not an elementary school boy who agrees to fight, but he who can stand up against it.   A six year old girl who ventures out on her bicycle for the first time displays as much courage as a young man who witnesses a murder and volunteers to testify in court.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Courage is a state of mind that enables a person to overcome fear, pain, danger, or hardship. Although different from one another, all aspects of courage involve taking risks. One facet, physical courage, entails facing fears of possible bodily harm.   For instance, a twenty year   old man, unable to swim, jumps into a swift current to rescue a six year old who has slipped and fallen.   A young fireman who rushes into a burning building to save a baby and a nineteen-year- old Vietnam soldier who leaves the safety of the trench to preserve the life of a wounded friend have physical courage.   Elizabeth Morgan, who risked a jail term to protect her daughter Hilary from her injurious father, exemplifies courage.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another form, mental courage, means standing up and not yielding to phobias.   While some fear speaking in front of a large audience, others fear heights.   A teenager who puts down her fear of   flying to visit an ailing, distant grandmother, and a freshman who conquers his fear of public speaking to run for a student council office both exhibit mental courage.

Iron Deficient Anemia

Iron-Deficient Anemia Millions of Americans today often admit to being regularly fatigued, attributing it to busy schedules and not enough sleep. These factors certainly can cause fatigue, but, fatigue tends to be a more common underlying symptom of a health condition called iron-deficient anemia. In the article, Understanding Anemia, the Basics, WebMD. com describes iron-deficient anemia as a condition that â€Å"occurs because of a lack of the mineral iron in the body. † It further states that â€Å"without adequate iron, the body cannot produce enough hemoglobin for the red blood cells. Typical indications of anemia include, fatigue, weakness, irritability, headache, pale skin color, and shortness of breath. A more moderate case of anemia may be comprised of the above symptoms and others, such as, numb hands and feet, cold hands and feet, brittle nails, and trouble concentrating. According to the NAAC, the National Anemia Action Council, â€Å"the less common, yet still n oted, experiences with anemia consist of an irregular heartbeat, a desire to eat peculiar things, sexual dysfunction, and chest pains. † In order to obtain a clear diagnosis of iron-deficient anemia, there are a few steps that need to be taken. Initially, a physical examination by a licensed medical doctor should be performed. This will allow the doctor to determine what symptoms and complications are prevalent. To further conclude a positive result for anemia, the doctor will order blood tests, namely a CBC, (complete blood count), a fecal occult test, and a test to check the vitamin and mineral levels in the blood. Specifically checking for iron, ferritin, and vitamin b12 is essential in determining anemia by blood. Once a positive result of anemia is verified, the doctor can then discuss treatments. Google Health, at google. com states that in milder cases of anemia, the doctor will recommend the patient to â€Å"take iron supplements by mouth† and â€Å"eat iron-rich foods such as egg yolks, fish, legumes, meats, raisins, and whole grain breads. † The more severe exmaples of anemia might require iron by injection, iron given intravenously, or, as a last resort, a blood transfusion may be needed. Understanding the indications of anemia and the preventative measures one can take, may be helpful to many people who can’t comprehend why they are so tired all the time. Anemia is one of the most common and most undiagnosed conditions in America today. Education can make the difference in one who helps themselves, and one who continues to suffer from anemia. Works Cited â€Å"Iron Deficiency Anemia† Google Health https://www. google. com/health/ref/Iron+deficiency+anemia â€Å"Iron Deficiency Anemia† NAAC- National Anemia Action Council January 14, 2009 http://www. anemia. org â€Å"Understanding Anemia, the Basics† WebMD December 14, 2008 http://www. webmd. com/a-to-z-guides/understanding-anemia-basics

How Far Do You Agree with the View That the Limited Appeal?

Mazzini was an important figurehead for the unification of Italy, historians such as Pearce and Stiles state that that ‘no one else campaigned for so long or so tirelessly in the cause of a united Italy'. He had extremely radical and liberal ideas about how Italy should be unified, and some historians Mazzini’s ideal was that Italy should be unified ‘from below’.He wanted the people of Italy to rise up from their high-powered oppressors, while still maintaining the opinion that if monarchs were prepared and wanted to fight against the Austrian domination, then they should be supported and not hindered. He wanted a ‘brotherhood of the people’ to all move toward greater social equality (Denis Mack Smith described him as having ‘contempt for xenophobia and imperialism) so that all of the people of Italy would unite in order to unify their country.Mazzini also stressed that Italy should be unified ‘by its own efforts’, wanting to avoid any outside help- especially from France- in fear that they may just replace one outside domination by another. However, the limited appeal of his ideas were shown when Italy was eventually united and done more-so from above than it was below- he was described as being ‘disgusted’ by this and criticized the new Italian unified state, describing it as a ‘dead corpse’.It could be argued that Italy could have been unified earlier under Mazzini’s watch if it had not been for how his ‘one overriding aim’ distracted from the main goal of a united Italy. It could also be argued, as Robert Pearce details, that Mazzini was ‘absent from Italy’ for such a long and extended period of him (totalling in ‘all over 40 years’) that he became ‘out of touch’ with this situation. This then caused him to over-exaggerate the ‘national identity’ of Italians.This meant that he dis-appreciated the revolut ionary potential of the peasants/ the common people, as he had little to none contact with them and knew little about them. As a result of this blindness, his further attempts to cause unification failed, an example of this is an organised mutiny within the Piedmont that then failed- but the most obvious was the failure of the planned uprising in Naples, in which Mazzini went on the assumption that the peasants were ‘a volcano about to erupt’-whereas this was not the reality of the situation.We can also see examples of his disassociation to the ‘real’ people of Italy in his political society ‘Young Italy’; despite being hailed as ‘Italy’s first real political party’, their membership was extremely limited to well educated, young, middle-class men. It was here that one of Mazzini’s major weaknesses became apparent- that as a result of his ‘complex thinking’ as well as his studies of law and medicine, his i deas became too intellectually advanced for most people to grasp and most certainly too radical for the ‘cautious, middle-class reformers’.This prevented many from joining the cause- leading to failed coups in Piedmont as well as uprisings in Naples and Savoy. His supporters described him as the ‘greatest, bravest, most heroic of Italians'. His deeply radical approach led his political enemies to accuse him of being an ‘enemy of Italy' and a ‘terrorist'. His ideas were of democracy, rights, and equality for all (he even campained for the rights of women, wanting to give them the vote).These ideas were exteremely liberal and were far from limited in the sense that they were not censored or right-wing and they inspired many to the cause. However, his ideas were unrealistic for the times (women would not get the full vote until after World War II), but it was the fact that his ideas were extremely modern and remarkably radical that converted people to Maz zini's idea of a ‘democratic, self-governing state'. This would suggest that his ideas were not limited, but appealing to the people of Italy.

Burrhus Frederic Skinner essays

Burrhus Frederic Skinner essays Burrhus Frederic Skinner was born on March 20, 1904. His parents were the typical lawyer and housewife. As Skinner went off to college, he received his Bachelors Art Degree in English from Hamilton College. He didnt fit in very well there and decided to write for the school paper. By doing so, he came to the conclusion that his ultimate goal in life would be a writer. He sent off many examples of his poetry and short stories to newspaper articles, which landed him in Greenwich Village in New York City. After some traveling there, he decided to go back to school, this time at Harvard. He got his masters in psychology in 1930 and his doctorate in 1931, and stayed there to do research until 1936. (C. George Boeree, 1998) That same year, Skinner moved to the University of Minnesota and taught there. He met his wife, Yvonne Blue. Together they had two daughters; the second daughter became famous as the first infant in Skinners inventions. This invention was a combination crib/pl aypen with glass sides and air conditioning; some referred to it as a baby in an aquarium. In 1945, Indiana University welcomed the new chairman of the psychology department, Burrhus Skinner. Three years later, he accepted his invitation to Harvard where he stayed the rest of his life. During his stay in Harvard, he wrote many psychology books, including Walden II and Beyond Freedom and Dignity. Skinner had many theories, though his entire system was based on operant conditioning. During this operating, the organism encounters a reinforcing stimulus. This stimulus has the effect of increasing the operant the behavior occurring just before the reinforcer. The behavior is followed by a consequence, and the nature of the consequence modifies the organisms tendency to repeat the behavior in the future. (C. George Boeree, 1998) Skinner is very famous for his Skinner box. He kept a rat...

Westmills Carpets Limited

Westmills Carpets Limited What should be done?Derek Mather should act as the turnaround manager and get everybody involved in his solution under his direct command. The most urgent thing is to get rid of non-profitable products and cut cost. On the other hand, he should improve cooperation between departments and fully develop the control and financial system in order to achieve on-time delivery and reliable product quality.Why should it be done?First, the degree of shareholder commitment would be impressive if CED is prepared to supply additional capital and personnel. Currently, Westmills need a turnaround leader to bring order to chaos. Derek, VP of CED is a good candidate to satisfy shareholders and bankers.Secondly, Westmills has limitation in their equipment to produce multicolour carpets. Multicolour design is ill fit to the Calgary plat. In addition, due to imported material and exchange rate, its high cost forced Westmills into non-competitive situation.DEREK 1On the other hand, they can make a good solid color fabric and reasonable upgrades will bring more profit for them.Third, dependability of delivery and good quality are always important in maintaining good customer relationship. But Westmills' quality and delivery problem are the worst ever. One reason is the difficulties of coordination between some departments, such as urgent sales order cause manufacturing department unable to schedule properly, which rise up the quality problem and make customer unsatisfied. Then it will be difficult to get order from this customer again. The other reason is half-finished control system, with shortcoming from order entry to cost control, are unable to keep reasonable effective or efficient standard.How should it be done?At first, Derek should give up non-profitable products, such as multicolour carpets and upgrade its strong productsolid color design in order to get more profit from it.Second, Derek should...

Changes During The Booming 1950s

Prosperity in the 1950s After the Second World War, the world changed and the lives of people changed. While North Americans see economic prosperity and improvements in life, every region of the world is trying to recover from the tragedy of war. The increase in demand for military products has resulted in an increase in the manufacturing industry. In Canada, as the army gets married back, mass production of baby boomers and various products boost the economy. Historians in the 1950s prosperous economy using the word prosperity, prosperous suburbs, and most importantly the so-called baby boom. This prosperity began in 1946. At that time, the number of babies reached a record level - 3.4 million people - born in the United States. In the 1950s, about 4 million babies were born each year. Generally, when prosperity flourished in 1964, there were about 77 million baby boomers. After the end of the Second World War, many Americans were enthusiastic about laying babies as they believed th at peace and prosperity are only the future. In many respects, they are correct. Between 1945 and 1960, the gross national product doubled from over $ 200 billion to over $ 500 billion. Turbulence I, 1920 - 50 years from 1920 to 1950, the effects of war, economic turmoil, and devastating social change. During this period, the roar of the 1920s will show economic prosperity, economic collapse of the Great Depression, and social destruction of the Second World War. Meanwhile, the government will introduce large-scale tariff protection to Australian manufacturers and strive to improve the economy and create employment. This protection is the largest in the tire manufacturing and apparel industry, which is a very powerful industry in Dunlop. These tariffs hinder Dunlop's import from abroad, but it will have a long-term impact, which will lower Dunlop's competitiveness to succeed in the global market. In the 1950s, Americans forgot the war and enjoyed a long economic boom (Butler). The e conomic boom of the 1950s and the 1960s was caused by a sharp increase in demand but it also reflected another long-term trend - mass production. By the eye-catching example of Henry Ford's Model T industry Have adopted large-scale production strategies and technologies to meet increasing public demand (Barton). The Great Depression has finally disappeared from the hearts of people, and many people did not want to participate in another war. It is said that many people do not know very little about the Korean War, but maybe people just want to avoid another war.

Hostage Negotiations Research Paper Example | Topics and Well Written Essays - 1000 words

Hostage Negotiations - Research Paper Example The actual negotiation period may take hours or even days to bring the situation to a positive conclusion. Discussion of the hostage-takers, negotiators and techniques used are given in the following information. First of all there may be many circumstances involved in why a hostage situation takes place. Some examples include 1. A situation of a desperate mother or father who locks themselves in with their own child. 2. It could be a bank robber disturbed and having financial problems. 3. Or it may be a terrorist situation that has taken hostages in return for demands being met. In any hostage situation, however, there are differing circumstances. There may be more than one hostage, or there may be more than one hostage-taker, or the situation could be planned or just a last minute desperate attempt to have their demands met. In any of these situations it is the negotiator who must control the situation using his skills to bring the situation to a prompt conclusion and a positive ou tcome. The hostage-taker has little choice in the outcome once the situation escalates. He can either â€Å"kill hostages or release them, kill himself or be killed by a shoot out, negotiate a way out (which is seldom done), or give themselves up.† Most major incidents that law enforcement deal with involving hostages are less than 20 percent and most are resolved with no loss of life. It has been proven in critical situations that negotiation strategies produce a 95 percent success rate in concluding a hostage situation without fatalities of neither hostages nor hostage-takers. The hostage-taker’s role in the situation is to have his demands met by using people as a bargaining chip. So when the police arrive the first thing they do is to find out as much as possible about the hostage-taker and why he has taken a hostage or hostages. The hostage-taker may be emotionally or mentally disturbed. The specific reason for the hostage taking may be illogical to the negotiator but it may make perfect sense to the hostage-taker. In cases such as these the hostage is usually related to the hostage-taker and normally its some type of domestic dispute. In most cases, this is the type of situation that police officers face in hostage situations. In other situations innocent bystanders are used as â€Å"human shields† to protect the hostage-taker from the police. This type of situation is normally unplanned and just a panic reaction of a caught criminal situation. The most extreme hostage situations are terrorist situations, which are always planned. From the very beginning it is the plan of the hostage-takers to use the lives of the hostages to achieve their specific goals. The participants in these types of situations are usually radical political groups, terrorists, or other extreme activists. Another form of hostage crisis is kidnapping, but in this type of situation the hostage taker uses other means to communicate their demands. Therefore, a negot iator is not necessarily needed. Lt.. Schmidt of the Cheektowaga Police Department in Cheektowaga, NY says, regardless of the situation, basic technique is the same. â€Å"You work to build a rapport and encourage them to bring about a peaceful conclusion. The same techniques are

Media Relations Assignment Example | Topics and Well Written Essays - 250 words - 9

Media Relations - Assignment Example Then he further attained a Masters in Communication with a concentration in Public Relations. The student has received a scholarship as a protocol supervisor, who works with the delegation in Shura Council, Riyadh, Saudi Arabia (WAPTAC, 2013). During his study period, he was actively involved in essential conceptualization of English skills such as reading, writing, grammar, as well as, listening amongst others. Besides, he participated in other elementary university studies that embrace psychology, cultural anthropology, both Canadian and American studies. In addition, he enriched his studies by handling academic research papers presented in different formal settings, but most of all improved his speech work by participating in English classroom debates (WAPTAC, 2013). Up on his appointment at the diplomat of Shura council, Riyadh Saudi Arabia, he is entitled to make arrangements on both local and international levels for visiting delegations. Moreover, he is in charge of press conferences while making drafts and summary of reports concerning the latest events of the organization across the world. His priority is to ensure the right accommodation and transport for the visiting delegations while coordinating all scheduled appointments and he is highly adaptive to various cultural settings. Consequently, he is partly engaged as an editor of Al- Eqtesadiah Newspaper, where he collects, examines and interprets news while maintaining sharp criticism with colleagues and professional experts in the same

Discuss Nurse Practice Act related to abandonment Essay

Discuss Nurse Practice Act related to abandonment - Essay Example Every state in America has its own version of NPA and there may be differences in the application and interpretation of a law for a specific Nursing Board. However, it is important to note every state does not include the patient abandonment in its version of NPA. Patient abandonment is usually safeguarded through Business and Professions Code, disciplinary actions, Common Law practices and administrative legislation prevalent is a state or country. â€Å"On the other hand, not all laws governing the practice of nursing are found in "the Act" or its' regulations. Legal obligations common to various licensed healthcare professionals will apply to nurses.† (Erickson, p. 1, 2006). There is no concrete definition of abandonment because it can take forms and shapes, which are required to be interpreted within an available legal framework. In some cases, it may occur in denial of extra shift duty or an assigned task. However, nursing is a serious obligation either it is a normal shi ft duty or an extra one. â€Å"Once a nurse has accepted a patient assignment, he or she is accountable for providing competent care to the assigned patients.† (Lewis, p. 118, 2001).

Psychoanalysis and Family Therapy Essay Example | Topics and Well Written Essays - 2000 words

Psychoanalysis and Family Therapy - Essay Example While psychology may be one of the oldest learned sciences, it remains still one that is shrouded in darkness and mystery. In the past, psychiatry was chiefly being carried out with the help of theories, ideologies and concepts with no idea about their true depth. The evolution of this field led to a world of revolutions and proposals. Some claimed that there is the role of biological factors while others blamed on the environmental factors etc. The complications in the treatment of various mental disorders are still lagging behind due to many reasons. There is still much to be learned about the efficacy of various treatment strategies that have been introduced in the field of psychology. More structured information needs to be made in order to achieve better results (Fonagy, 2004, p. 357). Psychoanalysis has been identified as one of the most efficient method of assessing various personality types and disorders. An invention of Freud, this methodology has been able to provide an alternative to hypnosis, a once very popular method of psyche assessment. Through in depth assessment of the person through verbal and symbolic communications, the psychiatrist is able to identify issues that are affecting the person (Fonagy, 2004, p. 357). â€Å"the deficiencies in our description would probably vanish if we were already in a position to replace the psychological terms with physiological or chemical ones†¦..we may expect [physiology and chemistry] to give the most surprising information and we cannot guess what answers it will return in a few dozen years of questions we have put to it. They may be of a kind that will blow away the whole of our artificial structure of hypothesis.† (Freud, 1920, pp 60). Psychoanalysis has been identified as one of the most effective methods in psychiatric treatments, and has been widely accepted in many health care systems of the world (Hau and Leuzinger- Bohleber, nd, pp 4). Many names have been given to this

Expansion and Merger Research Paper Example | Topics and Well Written Essays - 1500 words

Expansion and Merger - Research Paper Example The laws relating to merger as embodied in sections 391 to 396 of the companies Act, 1956 enable the government to oversee if the companies in need of merger follow procedures and requirements necessary for merger as consideration of the tribunal (Wilson, 2011). Another reason why the government need to regulate market during a merger is because, it is the government’s duty to oversee whether the management of the target merging firm can secure itself form hostile and harsh takeover through a number of various financial as well as legal defenses. The need for government regulation in this case serves as a law that tends to be deferential to defenses for as long as the target the target company does not act primarily to preserve its own position. The government becomes skeptical during a merger since the management of a target company subject for acquisition may negatively affect the society if employees of this company lose their jobs as this increase the percentage of the une mployed in a country. In the United States, the rationale for government intervention is helping in assessing those mergers based on hubris and power without accounting for consequences involved (Burge, 2008). Consequently, the government is now able, with the help of defense laws, to facilitate majority of mergers rendering transactions friendly and negotiable. Hence, preserving and accounting for interests of parties involved by following the rule of law to the latter. Furthermore, the government intervention in the market process remains justified since it ensures that the combined size of the new corporation cannot monopolize power rendering the merger unlawful. Another rationale for government market intervention is that it regulates purchasing power of companies. In this situation, the law offers tender protocols that require whoever is purchasing anything beyond 5 percent of company’s shares to identify him or herself, make particular public disclosures, and announce t he reason for the share purchase and any terms and conditions of the tender offer. When companies decide to work on self-expansion, complexities regarding things like capital arise. Subsequently, business expansion or growth is a stage in the life of a company that is fraught with not only opportunities, but also perils. In addition, business expansion carries with it a corresponding increase in financial fortunes for owners and employees as well. When intended companies fail to merger due to unavoidable circumstances and at the same time decide on expanding on its own, it requires additional financing. Getting the extra capital for expansion may prove to be a hard task since small businesses planning to expand encounter drawbacks that make them vulnerable to market strategies that renders small businesses inadequate for advantageous terms available in the capita market. Another complexity associated with capital projects that is likely to rise is unbalanced sales revenue. In some b usinesses, stakeholders expect to see growth in value of company’s stock. Nevertheless, due to unpredicted downward growth in the trend market share, amount of revenue obtained from sales deteriorate causing the company to face difficulties while in its plans of expansion. Additionally, at times of expansion, companies face more complexities pertaining to capital projects, as the firm requires more room for expansion. Raising extra capital to buy land for firm’

The relationship of ethical climate Research Paper

The relationship of ethical climate - Research Paper Example The wars fought to be a monarch, the brawls between various political parties, the rivalry for becoming the head of department and the intense competition to become the CEO symbolizes the inborn fancy humans have for Control ,command and to have immense clout to pilot people. This task is however not a piece of cake, while leading and managing people a person is not merely administering a subordinate or an inferior. If we place ourselves in the shoes of a manager or a higher authority, it would be an easy deduction that one has to tackle a substantial array of different ‘’psychological’’ conducts and has to knob the infinite mood swings at times. There are some evils linked with supervision particularly in organizations, the most treacherous to handle is the problem employees. This special clan of people creates problems falling in an either inconsequential category or a colossal group that instigates the employer to take some imperative action instantly. F or instance there are a number of reasons an employee can motivate an employer to show them the door: Insubordination, theft, excess absences and tardiness etc (J, 2006). The high turnover of the employees multiplies the ordeals for the management.   Therefore the employers chalk out diverse strategies to correct the awkward actions or simply opt for the termination approach. But the employee turnover can hurt the overall productivity and is often a symptom of other difficulties. (J, 2006).  ... There are some evils linked with supervision particularly in organizations, the most treacherous to handle is the problem employees. This special clan of people creates problems falling in an either inconsequential category or a colossal group that instigates the employer to take some imperative action instantly. For instance there are a number of reasons an employee can motivate an employer to show them the door: Insubordination, theft, excess absences and tardiness etc (J, 2006). The high turnover of the employees multiplies the ordeals for the management. Therefore the employers chalk out diverse strategies to correct the awkward actions or simply opt for the termination approach. But the employee turnover can hurt the overall productivity and is often a symptom of other difficulties. Other costs of turnover are associated with selecting, orienting and training new workers (Billikopf, 2003). So the healthier alternative is to craft some on-job techniques and corrective measures th at can improve the working ambiance. Details: Around the world the managers and officials are trying to manage the digressions of their problematic subordinates. There are different procedures that are chalked out by people to direct the trouble-creators. For instance confrontation, 360 degrees feedback, termination, environmental upgrading and augmentation in incentives are the few things that are commonly practiced to humanize the negative mind-sets. But if certain sociological theories of deviance are considered profoundly they portray another side of the picture. As in the ‘’labeling theory’’ states that the deviance is socially constructed process in

Expansion and Merger Research Paper Example | Topics and Well Written Essays - 1500 words

Expansion and Merger - Research Paper Example The laws relating to merger as embodied in sections 391 to 396 of the companies Act, 1956 enable the government to oversee if the companies in need of merger follow procedures and requirements necessary for merger as consideration of the tribunal (Wilson, 2011). Another reason why the government need to regulate market during a merger is because, it is the government’s duty to oversee whether the management of the target merging firm can secure itself form hostile and harsh takeover through a number of various financial as well as legal defenses. The need for government regulation in this case serves as a law that tends to be deferential to defenses for as long as the target the target company does not act primarily to preserve its own position. The government becomes skeptical during a merger since the management of a target company subject for acquisition may negatively affect the society if employees of this company lose their jobs as this increase the percentage of the une mployed in a country. In the United States, the rationale for government intervention is helping in assessing those mergers based on hubris and power without accounting for consequences involved (Burge, 2008). Consequently, the government is now able, with the help of defense laws, to facilitate majority of mergers rendering transactions friendly and negotiable. Hence, preserving and accounting for interests of parties involved by following the rule of law to the latter. Furthermore, the government intervention in the market process remains justified since it ensures that the combined size of the new corporation cannot monopolize power rendering the merger unlawful. Another rationale for government market intervention is that it regulates purchasing power of companies. In this situation, the law offers tender protocols that require whoever is purchasing anything beyond 5 percent of company’s shares to identify him or herself, make particular public disclosures, and announce t he reason for the share purchase and any terms and conditions of the tender offer. When companies decide to work on self-expansion, complexities regarding things like capital arise. Subsequently, business expansion or growth is a stage in the life of a company that is fraught with not only opportunities, but also perils. In addition, business expansion carries with it a corresponding increase in financial fortunes for owners and employees as well. When intended companies fail to merger due to unavoidable circumstances and at the same time decide on expanding on its own, it requires additional financing. Getting the extra capital for expansion may prove to be a hard task since small businesses planning to expand encounter drawbacks that make them vulnerable to market strategies that renders small businesses inadequate for advantageous terms available in the capita market. Another complexity associated with capital projects that is likely to rise is unbalanced sales revenue. In some b usinesses, stakeholders expect to see growth in value of company’s stock. Nevertheless, due to unpredicted downward growth in the trend market share, amount of revenue obtained from sales deteriorate causing the company to face difficulties while in its plans of expansion. Additionally, at times of expansion, companies face more complexities pertaining to capital projects, as the firm requires more room for expansion. Raising extra capital to buy land for firm’

Pateint Non Transport Guidlines Ambulance Essay Example for Free

Pateint Non Transport Guidlines Ambulance Essay Comprehensive documentation provides a defence for Paramedics in a very contentious world. Without documentation, it is very hard to show that something occurred. Thorough timely documentation and the use of the VIRCA method should not be seen as additional and unnecessary paperwork. Instead, it should offer the Paramedic some peace of mind. It has been established at law that a Paramedic owes a duty of care to their patient. The QAS as an organization also owes its patients a duty of care. As such, it is vital that the QAS perform their job professionally and correctly. This is because once a duty of care is established; the QAS has to ensure that they do not breach that duty. Virca Does not apply to case where transport is not required, but the documentation still needs to be completed with all Patient details and applied management and advice given. Patients who refuse transport. There is still a concern amongst Paramedics that they have no defence against negligence apart from transporting every person they attend. In some instances this has not been the case. Documentation provides a defence; and as such, documentation is an integral part of the treatment for each patient a Paramedic attends. It is an established legal truism that a person of sound mind has the right to self-determination; they can choose what is done (or not done) to their body. The voluntary choices and decisions of an adult person of sound mind concerning what is or is not done to their body, must be respected and accepted, irrespective of what others, including doctors, may think is in the best interests of that particular person. The difficulty arises when there is doubt over whether a person is of sound mind. However, in cases where the person does have an adequate mental capacity, a patient does have the right not to be transported. As such, Paramedics need not fear the worst if they are faced with a patient who refuses transport. Instead, they need to have a good understanding of the legal principles behind patients who refuse transport, and its correct documentation. This leads to the next section. Method for Correct Documentation for Non-Transport E-ARF’s – VIRCA The correct method for documentation where a patient refuses transport is to use the VIRCA acronym. V – Refusal must be made voluntarily. I – Pt must be informed of their condition, and risks associated with that condition if they are not transported. R – Refusal must be made relevant to the circumstances. C – Pt must have the capacity to refuse. A – Pt must be provided with sound discharge advice. Every time a Paramedic attends a patient who refuses transport, it is necessary to document that fact by using the VIRCA method. Each element needs to be addressed separately and applied to the particular circumstances of the individual case. How to Integrate Patient Assessment and VIRCA. Having examined each element, there is a need to look at the big picture of patient treatment where the patient refuses transport. As per a memorandum from the Commissioner, a Paramedic should: 1. Assess the patient systematically whenever possible. Of course, sometimes a patient may be aggressively non-compliant, and a full assessment will not be possible. However, even from distant observation a Paramedic should be able to assess some areas. For example, obvious external haemorrhage, incontinence, inappropriate behaviour or language, forced respirations can all be obtained from a patient at a distance. All these findings need to be documented. If possible, try to establish a provisional diagnosis from these findings. Also, don’t forget to obtain history from the patient’s friends, QPS, or from bystanders. They may be able to give a Paramedic a very useful rundown of events, which can help in assessing the patient’s condition. Advise the patient. Inform the patient of your clinical findings, and suggest to them your provisional and differential diagnoses. Make sure they understand the information you are providing them with, as this forms part of the assessment of their capacity to refuse treatment and/or transport. The next step is to inform the patient of the potential risks inherent in them not being transported to a medical facility. It is important to be realistic, or the patient may not believe you. It is very rare, that people will die for trivial complaints but this may cause the patient to doubt your credibility if you seem to over communicate the condition they have if only minor. It is better to provide the patient with more realistic examples of what may happen, and then conclude with the possibility, even if unlikely, that paralysis or death may result. Please note that if a injury or illness may lead to death, however unlikely, then you must inform the patient of this. The point is to be sensible when explaining it, or the impact may be wasted, and the seriousness of the situation be replaced with incredibility. 3. Assess the Validity of the Refusal. To assess the refusals validity, simply apply the VIRCA acronym. Other Alternatives. If the patient is not compliant with the advice of QAS officers, consider other alternatives. If the patient will not go to a hospital, does he have a family doctor that will come to see him? Could family members be used to help convince the patient of the necessity to receive transport? If necessary, consider the use of QPS in assisting with transport, especially patients that may come under the Mental Health Act provisions. Document thoroughly using VIRCA. Having completed all other steps, it is now necessary to document all the above steps to paper. Complete an E-ARF as per the CPM guidelines, including a provisional diagnosis. The E-ARF should be completed with the same care as for any other patient, notwithstanding that the patient may have already left the scene. Include in the E ARF each of the VIRCA steps, and apply them to the circumstances of the case. See the applied example in the next section for a practical application of this.

Virginia Woolf | A Modernist Perspective

Virginia Woolf | A Modernist Perspective Virginia Woolfs novels incorporate the quintessential elements of the modern experience. I will explore the literary expression of these characteristics in relation to three of Woolfs novels: Mrs Dalloway, The Waves and To the Light House. Firstly, I will analyse the modernist perspective in relation to form, narrative technique, structural dynamic, gender etc. I will also investigate Woolfs materialization of time and how its constant reflections on the past incorporate a manifestation with the progression of actuality. I will also deconstruct the thematic ideologies envisioned in Woolfs texts and relate them to the exhibition of contemporary being. This part of the dissertation will focus centrally on the technical and modernist aspects of Woolfs writings The second part of the thesis will conceptualize the sociological and political background of Woolfs narratives. I will unravel the historical constructions and implications of her compositions. I will explore the concrete reality and the space that occupies the fictional fabrications of her novels. I will analyse Woolfs encapsulation of the city as a medium that shapes and conceptualizes aesthetic experience. I will explore her representations of the urban landscape and social environment and relate them to the theoretical investigations promulgated by critical interpretations of the metropolis. I will also analyze Woolfs exhibition of the city as a transitionary space in which sociological models are deconstructed and materialized. 3) Structure Introduction: Woolf as the quintessential modernist. This particular chapter will explore the general interpretations and influences of the modernist writer. It will offer an overview and introduction of Woolfs works. I will explore Woolfs idiosyncratic depictions of reality and how this complex process became the central preoccupations of the 19th century modernist writer. I will also deconstruct the radical innovations of the modernist experience and how these cultural, political, economical and historical productions destabilized the conventional constructs of actuality. Chapter 1: Past as a continuous presence, literary experiments with time: the experience of linear temporality and contemporary being in Virginia Woolfs novels. In this chapter I will analyze the influential dynamic of the past and how its materialization can formulate contemporary moments of temporality. I will particularly examine Mrs Dalloway. I will investigate the modernist production and representations of psychological and impersonal time. This chapter will incorporate a variety of critical theorist such as Henri Bergson and how his theoretical implications and materializations of time had consequential implications on the modernist aesthetic. Chapter 2: Experimental perspectives: the exploration of modern representations of the unconscious in Virginia Woolfs The Waves. This chapter will incorporate an exploration of the subjective experience presented in Woolfs narrative. I will investigate the exposition of Woolfs stream of consciousness technique and its consequential implications on the aspects and productions of the modernist experience. Chapter 3: Historical representations: a panoramic view of class and social structure in Woolfs Mrs Dalloway I will explore the social dynamic of Woolfs novels in this third chapter. I hope to encapsulate an entire perspective and viewpoint of the social world of Woolfs narratives. I will explore the social relationships that are represented in the text in particular in Mrs Dalloway. Chapter 4: The City as an aesthetic experience: metropolitan modernity in Woolfs novels. In this chapter I will incorporate an intense investigation on the depiction of the urban landscape displayed in Woolfs novels. I will uncover the aesthetic perspectives of the metropolis and consider its dynamic as a fluctuating and transformative space. I will also examine the different forms in which she presents the city as an aesthetic, irresolute and wavering experience. Chapter 5: A feminist critique: understanding Woolfs perspective. This particular chapter will offer an exploration on Woolfs representations and constructions of gender relations. I will also investigate the depictions of gender stereotypes in relation to class division and structure. Working Bibliography Ayers, David, Modernism: A Short Introduction. Blackwell, 2004. Print. Black, N. Virginia Woolf as feminist. Cornell University Press, 2004 Bradbury, Malcolm James McFarlane, eds. Modernism: 1830-1930. Penguin, 1976. Print. Bridge, Gary Sophie Watson. The Blackwell City Reader. Blackwell, 2002. Print. Briggs, J. Reading Virginia Woolf. Edinburgh University Press, 2006. Print. Brooker, Peter. Geographies of Modernism. Routledge, 2005. Print. Coverley, Merlin, London Writing. Pocket Essentials, 2005. Print. Cuddy-Keane, Melba, Virginia Woolf, the Intellectual, and the Public Sphere. Cambridge UP, 2003.Print. De Certeau. Michel, The Practice of Everyday Life. California UP, 1988. Print. DeBord, Guy, The Society of the Spectacle. Rebel Press, 1992. Print. Dettmar, Kevin. Rereading the new: a backward glance at modernism. University of Michigan Press, 1992. Print Eysteinsson, Astradur. The Concept of Modernism. Cornell UP, 1990. Print. Faulkner, Peter, Modernism. Routledge, 1990. Print. Froula, Christine, Virginia Woolf and the Bloomsbury Avant-Garde: War, Civilization, Modernity . Columbia UP, 2005. Print. Goldman, J. The feminist aesthetics of Virginia Woolf: modernism, post-impressionism and the politics of the visual. University Press, 2001. Print. Goldman, Jane, Modernism, 1910-1945: Image to Apocalypse. Palgrave, 2003.Print. Goldman, Jane, The Cambridge Introduction to Virginia Woolf .Cambridge U P, 2006. Print. Hanson, Clare, Virginia Woolf . Macmillan, 1994. Print Humm, M. Modernist women and visual cultures: Virginia Woolf, Vanessa Bell, photography, and cinema. Rutgers University Press, 2003. Print. Kern, Stephen, The Culture of Time and Space, 1880-1918. Harvard UP, 1983. Print. Kolocotroni, Vassili et al (eds), Modernism: An Anthology. Edinburgh UP, 1998. Print. Lee, Hermione, Virginia Woolf . Chatto and Windus, 1996. Print. Lee, Hermoine. The novels of Virginia Woolf. Taylor Francis, 1977. Print. Lefebvre, Henri, The Production of Space. Blackwell, 1991. Print. Levenson, Michael, ed., The Cambridge Companion to Modernism. Cambridge UP, 1998. Matz, Jesse. The modern novel: a short introduction. Wiley-Blackwell, 2004. Print. Nicholls, Peter, Modernisms: A Literary Guide. Macmillan, 1995. Print. Olsen, Donald J., The City as a Work of Art .Yale UP, 1986. Print. Rainey, Lawrence, Modernism: An Anthology . Blackwell, 2005.Print. Scott, Bonnie Kime.,ed. The Gender of Modernism: A Critical Anthology . Indiana UP, 1990. Print. Squier, Susan Merrill, Virginia Woolf and London: The Sexual Politics of the City. North Carolina UP, 1985. Print. Stevenson, R. Modernist fiction: an introduction. University Press of Kentucky, 1992. Print. Weston, Richard, Modernism. Phaidon, 1996.Print. Whitworth, Michael. H. Virginia Woolf. Oxford University Press, 2005. Print. Williams, Raymond, The Politics of Modernism. Verso, 1989. Print. Wilson, Jean Moorcroft, Virginia Woolf: Life and London. Woolf, 1987. Print. Wolfreys, Julian, Writing London: Materiality, Memory, Spectrality, Vol.2. Palgrave, 2004. Print. Woolf, Virginia. To the lighthouse. Oxford University Press, 2006. Print. Woolf, Virginia. Mrs Dalloway. Penguin Woolf, Virginia. The Waves. Collectors library, 2003. Zwerdling, Alex. Virginia Woolf and the Real World.University of California Press, 1987. Print. Articles Abbott H. P. Character and Modernism: Reading Woolf Writing Woolf New Literary History, 24.2, Reconsiderations (Spring, 1993): 393-405 Banfield, Ann. Time Passes: Virginia Woolf, Post-Impressionism, and Cambridge Time Poetics Today, 24. 3, Theory and History of Narrative (2003): 471-516 Brian Phillips Reality and Virginia Woolf Reality and Virginia Woolf The Hudson Review, 56.3 (2003): 415-430 King, James. Review: Wallowing in Woolf Molly HiteReviewed work(s): Virginia Woolf The Womens Review of Books,13.2 (1995): 5-6 Paul Tolliver Brown Relativity, Quantum Physics, and Consciousness in Virginia Woolfs To the Lighthouse Journal of Modern LiteratureHYPERLINK http://muse.jhu.edu.eproxy.ucd.ie/journals/journal_of_modern_literature/toc/jml.32.3.html, 32.3. (2HYPERLINK http://muse.jhu.edu.eproxy.ucd.ie/journals/journal_of_modern_literature/toc/jml.32.3.html009):39-62 Pawlowski, Merry M. Virginia Woolfs Veil: The Feminist Intellectual and the Organization of Public Space MFS Modern Fiction StudiesHYPERLINK http://muse.jhu.edu.eproxy.ucd.ie/journals/modern_fiction_studies/toc/mfs53.4.html, 53. 4. (HYPERLINK http://muse.jhu.edu.eproxy.ucd.ie/journals/modern_fiction_studies/toc/mfs53.4.html2007): 722-751. Seshagiri, Urmila. Orienting Virginia Woolf: Race, Aesthetics, and Politics in To the Lighthouse. MFS Modern Fiction StudiesHYPERLINK http://muse.jhu.edu.eproxy.ucd.ie/journals/modern_fiction_studies/toc/mfs50.1.html, 50.1. (HYPERLINK http://muse.jhu.edu.eproxy.ucd.ie/journals/modern_fiction_studies/toc/mfs50.1.html2004) 58-84 Taylor, Chloe .Kristevan Themes in Virginia WoolfHYPERLINK http://www.jstor.org.eproxy.ucd.ie/stable/3831688?Search=yessearchText=woolfsearchText=virginialist=hidesearchUri=/action/doBasicSearch?Query=virginia+woolfacc=onwc=onprevSearch=item=3ttl=15185returnArticleService=showFullTextHYPERLINK http://www.jstor.org.eproxy.ucd.ie/stable/3831688?Search=yessearchText=woolfsearchText=virginialist=hidesearchUri=/action/doBasicSearch?Query=virginia+woolfacc=onwc=onprevSearch=item=3ttl=15185returnArticleService=showFullTexts HYPERLINK http://www.jstor.org.eproxy.ucd.ie/stable/3831688?Search=yessearchText=woolfsearchText=virginialist=hidesearchUri=/action/doBasicSearch?Query=virginia+woolfacc=onwc=onprevSearch=item=3ttl=15185returnArticleService=showFullTextHYPERLINK http://www.jstor.org.eproxy.ucd.ie/stable/3831688?Search=yessearchText=woolfsearchText=virginialist=hidesearchUri=/action/doBasicSearch?Query=virginia+woolfacc=onwc=onprevSearch=item=3ttl=15185returnArticleService=showFullTextThe WavesHYPERLINK http://www.jstor.org.eproxy.ucd.ie/stable/3831688?Search=yessearchText=woolfsearchText=virginialist=hidesearchUri=/action/doBasicSearch?Query=virginia+woolfacc=onwc=onprevSearch=item=3ttl=15185returnArticleService=showFullText . Journal of Modern Literature, 29.3 (2006): 57-77

I Know What You Did Last Summer :: essays research papers

1) Julie, Ray, Helen, and Barry are four close friends, Julie and Ray being a couple and Barry and Helen also being one. Being high school students, they went late one night up to a clearing in the forest to hang out. When driving home, they had been a little drunk and were still kissing, they ran over a ten year old kid, David Gregg, who was riding a bicycle. Ray had been driving. The four kept driving until they reached a telephone, where an anonymous ambulance was called for help for the child. The four formed a pact as to keep the incident between them and not to anyone else. Julie and Ray had been against it, but agreed and made it. After that happened, Julie and Ray isolated themselves from the rest of the group. Julie, normally a highly school activity involved social girl, turned to studying and working hard for her senior year, having a new boyfriend named Bud. Ray totally fled the scene, moving to be carefree in California for a year. Helen and Barry remained a couple, Bar ry going to the local University and Helen being the channel 5 Golden Girl, or weather reporter. The real plot of the story begins with Julie receiving a note at home simply stating: â€Å"I know what you did last summer.† She gets upset over it and after not talking to her for a year since the incident, calls Helen to talk to her. Helen arranges a meeting for the three, but they all convince each other that it was just a kid pulling a prank. That blows over until Ray finally shows up, and upon finding an apartment, is mailed the article about the incident. Ray and Julie take a drive to talk about the note and article, and Julie convinces Ray to take her to see David’s parents. Not confess, just meet and ask about. They arrived at the house and rung the doorbell a few times, only to meet Megan, the sister of David. She told Julie, while Ray was off â€Å"calling for help for their car†, that David’s mother was put in a hospital due to an unstable mental s tate, her father staying by her side. Her older brother was off and out of the house. Anyway, as they left, Ray notes that Megan was hanging up men’s shirts to dry and the house’s paint looked fairly new – and in places that Megan, who was short, couldn’t reach, even with a ladder.

Intend to Study Abroad :: College Admissions Essays

I Intend to Study Abroad    On one hot late-summer day when I was in high school, my parents came back from a shopping trip with a surprise present for me: the legendary board game, Diplomacy. At first I scoffed at such an old-fashioned game. Who would want to waste glorious sunny days moving armies around a map of pre-World War I Europe, pretending to be Bismarck or Disraeli? But after playing the game once, I became absolutely riveted by the nuances of statecraft, and soon began losing sleep as I tried to craft clever diplomatic gambits, hatch devious schemes, and better understand the game's ever-changing dynamics. As my friends and I spent the second half of the summer absorbed by the game, my parents grinned knowingly. How could I resist being fascinated with Diplomacy, they asked me, when I incessantly read about international affairs, and liked nothing more than debating politics over dinner? How could I resist being fascinated, when I had spent most of my summers in Greece (and, much more briefly, Franc e and England), witnessing first-hand the ways in which countries differ socially, culturally, and politically?    Though my passion for foreign policy and international affairs undoubtedly dates back to high school, I never had the chance to fully develop this interest before college. Once I arrived at Harvard, however, I discovered that I could learn about international relations through both my academics and my extracurricular activities. Academically, I decided to concentrate in Government, and, within Government, to take classes that elucidated the forces underlying the relations of states on the world stage. Some of the most memorable of these classes included Human Rights, in which we discussed what role humanitarian concerns ought to play in international relations; Politics of Western Europe, in which I learned about the social, economic, and political development of five major European countries; and Causes and Prevention of War, which focused on unearthing the roots of conflict and finding out how bloodshed could have been avoided. Currently, for my senior thesis, I am investigating th e strange pattern of American human rights-based intervention in the post-Cold War era, and trying to determine which explanatory variables are best able to account for it.    Interestingly, I think that I have learned at least as much about international relations through my extracurriculars in college as I have through my classes.

What Are the Sources of External and Internal Motivation for People?

What are the sources of internal and external motivations for people’s action? Xu Zhijun 24087 Warsaw School of Social Sciences and Humanities Motivation is the reason of people starting, directing and maintaining activities, not the result (Zimbardo, Johnson & Weber, 2000). The reason why people take action can be different; basically there are two big aspects: internal and external motivation. Internal motivation is to do something for your own sake. It can be your personality interest or the value which you pursue; it’s very similar with intrinsic motivation.The external motivation is to do something for other’s sake. It sounds similar with extrinsic motivation, but it is a different concept which I will present precisely. I suggest if people want to change or maintain some particular behaviors, the best way is to transfer the external motivation into internal motivation. According to Maslow’s humanistic theory (1943), there is a pyramid of needs wait p eople to fulfill. The first level: biological aspect, needs for food, water, oxygen, rest, sexual expression, release from tension.People look for food to eat when they are hungry or they are under big pressure, food can help them release the tension at the moment. And people choose dance, sing or talk to their close people to release their tension as well. People sleep when they are tired. People have sexual life because they have sexual drive. Each organism seek a state of balance – homeostasis. (Hull, 1943, 1952). The second level is safety. It means needs for security, comfort, tranquility, freedom from fear.When facing threaten, may hurt, people will automatically try to avoid. Seeing a sharp blade falling down, people will evade. Anthony Robin said, â€Å"I’m scared, so I have to take action right now – run to the direction which I want. † The third level is attachment. It means needs for belong, to affiliate, to love and be loved. Human are social animals, that’s the reason people don’t want loneliness. When people feel lonely, they meet friends, talk to others or even will make more effort to keep in contact with others.People need love others and in turn they need to be loved. The forth level is esteem. It means needs for confidence, sense of worth and competence, self-esteem and respect of others. People need others’ acceptance. People need confidence. Without confidence, people couldn’t accomplish any goals. So people are seeking ways to be confidence. People positively take action to prove they are not worthless in this world. The fifth level is self-actualization, it means needs to fulfill potential, have meaningful goals.When people meet all four levels described above, they pursue the value of life by self-actualization. These are the nature of human being. These points we can call internal motivation; people are born with this priority oriented character. People take action for pursuing th e pleasure and avoiding the pain(Epicurus 341BC), and avoiding the pain can be more influential on people’s action. The reason of people cannot be motivated to act is just his need for happiness is not big enough; he can still hold the pain of threatens. (Mood Story, August 30th, 2007).Consider how the self influences our memory, a phenomenon known as the self-reference effect: when information is relevant to our self-concepts, we process it quickly and remember it well (Higgins & Bargh, 1987; Kuiper & Rogers, 1979; Symons &Johnson, 1997). The more self-relevant, we connect outside with ourselves, the more effectively on our behaviors. Whatever the reinforcement is, if we take it to our mind, analyze it, and then digest it, it would work efficiently next time, and we may be more motivated. Based on locus’ control (Rotter 1973), people are divided into two aspects, one is internal and the other one is external.The internal people believe they control their own destiny. They contribute the fault to themselves and more self centered. The external people feel chance or outside forces determine their fate . The external people attribute the error to the environment. Those who see themselves as internally controlled are more likely to do well in school, successfully stop smoking, wear seat belts, deal with marital problems directly, earn a substantial income, and delay instant gratification to achieve long-term goals (Findley & Cooper, 1983; Lefcourt, 1982; Miller & others, 1986).Previous research has shown that internals to have better mental health than externals (in terms of being less likely to be suffering from neuroses or psychoses), to have more self control, and to be more achievement oriented (Lefcourt, 1966; Joe, 1971). And employees who are internal locus of control are more motivated to work than externals , performance better, and see working hard as being instrumental in obtaining what they want(Lauri, 1975). In other words these internal s, who see themselves as controller, or we can say they connect outside more with themselves than externals.External motivation here I regard it as doing something for outside world. Any rewards, punishments, pressure, responsibility and obligation from others can motivate people, cause people’s action as well. Through the rewards and punishments, what we get is more about the subjects’ emotion, is about their expectation for us. A reward can be a compliment, praise, an ice-crime, or bonus for hard-working employee. This is the way they give and try to influence us. But how we understand it and whether we get the essence are not certain, and couldn’t be easily predict.In October, 2008, there was a thirteen-year boy, couldn’t bear the pressure from both school and family, went to suicide just because of being frightened to get physical punishment. He left a letter and poisoned himself. ( â€Å"Anhui Court Net, † 2008). It was a very sad news, but on the other hand, we realized that if we only give stimulation without central route persuasion, and no object relevant explanation, the result may go to another direction which we don’t want to see. When people don’t know about new things, they learn from the others.It is one aspect of learning theory called classical conditioning. When people were young, all of us may experienced that if we did a good job, parents would give us some benefits as reward, this method may encourage us to do the same thing again in order to get the reward which we want from parents; or we didn’t do well on which parents requested, we would get punishment soon. The general thesis here is that internal motivation activates that subject sufficiently to produce a wide range of responses. If one of these responses leads to a reward, i. e. a reduction of drive, the tendency to repeat that response will be increased. The wide range of irrelevant activities is gradually narrowed as the tend ency to make the rewarded response is increased, until the subject is directly and efficiently performing the response that leads to the reward (Kendler, 1952). In Chinese society, small children’s parents are discussing intensely about whether reward is more effective or punishment on teaching their child. There is a very famous saying which many parents take it as a motto—spare the rod and spoil the child.It emphasizes the negative reinforcement’s importance. We can understand it in the sense that punishment can bring the good result. It happens. In 2005, there was an Asian Youth Piano Competition; a thirteen- year girl won four champions, two silver medals. Her father said he slapped his daughter over 400 times during her training. It was so terrible to hear that. Maybe in the US, this father would definitely be arrested. However, this father then regretted, and this small girl became love piano by her real heart. I think here is a very important element duri ng the transformation, which is time.Non-stop stimulation can change people’s inner interests to keep some particular behaviors. This tortured girl gradually fell in love with piano. Time allows her to think about the piano playing and within her grown up, she may got confidence, high self-esteem, respect from playing or even self actualization, she has love for piano now. That’s why she still holds onto it. If not, she would either quit or just work less productively. If the reinforcement has nothing to do with people’s embedded life interests or innate outlook, it will lose its effectiveness soon.A highly salient, task contingent reward is more detrimental to intrinsic interest than a relatively non-salient was investigated (Ross, 1975). Such stimulation would make the subject confused his real interest, his inner motivation – love for doing something. We may experience that when we do something in which we are interested, we just do it for fun, for our own sake. Like leisure activities, such as cycling, playing the guitar, play the music. This point has similarity with intrinsic motivation. We can hold these activities for long time.We don’t play for others; it’s like our own free choice. We do it because we like it, we are good. I help you because I do it for my own pleasure, I didn’t expect anything from you, and you don’t have to give any substantial reward to me. I am on diet, just because I want to be more healthy, more energetic, I am not losing weight for pleasing others. I study because I want to get the knowledge from the book rather than follow the tendency to go to college. If anyone gives a feedback like a gift, some bonus which doesn’t match our inner embedded life interests, it will change the way we used to be.It may confuse the real motivation of our behaviors. Once the stimulation stops, the source of motivation will disappear too. Motivation is not a donation from the public, i t’s a game, and the only player is you. Behaviors’ source is internal, all the stimulation from outside works by inside transformation. Social psychologists agree that our actions influence our attitudes. (David G. Myers2009 P98), thoughts decide actions (Diao, 2004). Behavior and thoughts interact in mutual ways. Behavior can change the thoughts, and the thoughts will lead the behavior.Baker and Brownell (2000) suggested that exercise may play a key role in long term weight management by influencing psychological aspects like self-efficacy, body image, or mood. And increased general self-determination and exercise motivation seem to facilitate improvements in eating self-regulation during weight control in women. (Mata, Silva &Vieira2009) Persuasion researchers Richard Petty and John Cacioppo(2005) and Alice Eagly and Shelly Chaiken (1993) report that persuasion is likely occur via either a central or peripheral route. (Zimbardo et al. ) Focusing on the arguments, exp lain clearly about the issue, this is central route to persuasion; focusing on the cues that trigger acceptance without much thinking is the peripheral route to persuasion. As for central route, the audience is analytical and motivated; the processing is elaborate, with high effort, the result is agree or counter argue; persuasion is cogent arguments evoke enduring agreement. The other way goes peripheral route, the audience is not analytical or involved; the processing, with low effort by using peripheral cues; cues trigger liking and acceptance but often only temporarily.So I can assume that in order to maintain some sort of particular behaviors in a long term, we need a transformation in our mind. Transform those information which conveyed by others. Change the way we think that we want not you want. I do it for myself not for others. Whatever the value which you pursue, intellectual challenge, a comfortable lifestyle, prestige or even money, try to make that as your own desire. Stimulation can change people’s behavior, but may not help keeping the behavior.Only if people realize by his heart he need to do for his own good, the stimulation matches with his inner pleasure, the action will maintain for long term. Perseverance derives from love, the very inner true feeling. This internal feeling will create passion, and willpower to support you taking action and keeping it. References 1, Guthrie,E. R(1934). Reward and Punishment. Psychological Review, Vol. 41, No. 5, pp. 450-460. 2, Mildred A. Hoge& Ruth J. Stocking(1912). A Note on the Relative Value of Punishment and Reward as Motives. Journal of Animal Behavior, Vol. 2,No. 1, pp. 43-50. 3, Michael Ross(1975).Salience Reward and Intrinsic Motivation. Journal of Personality and Social Psychology 1975, Vol. 32, No. 2, 245-254 4, Eisenberger, R. , Pierce, W. D. , & Cameron, J(1999). Effects of Rewards on Intrinsic Motivation-Negative, Neutral, Positive: Comment on Deci, Coestner, and Ryan(1999). Psycholo gical Bulletin 1999, Vol. 125, No. 6, 677-691 5, Zimbardo, P. G. , Johnson, R. L. , & Weber, A. L. (2008). Psychology: Core Concepts (Fifth Edition, 2008), Allyn and Bacon: the United States of America Press 6, Myers, D. G(2000). Exploring Social Psychology(Second Edition, 2000). US: McGraw-Hiller Press 7, Cameron, J. Pierce, D. W. , Banko, K. M. , & Gear, A. (2005). Achievement-Based Rewards and Intrinsic Motivation: A Test of Cognitive Mediators. Journal of Educational Psychology 2005, Vol. 97, No. 4, 641-655 8, Gong, T. & Gu, T (2003). Being Afraid of Not Finishing Homework, A Teenager Went to Suicide. Retrieved from: Anhui Court Net (2003). http://www. ahcourt. gov. cn/gb/ahgy_2004/fczs/sy/userobject1ai15932. html 9, Diao, Jianwei(2004). Directing Thoughts and Executing Thoughts-another interpretation of the relationship between thoughts and behavior. The Science of Social Psychology 2004, Vol. 19, No. 5, 74-76, 117

Medication to individuals Essay

Administer medication to individuals, and monitor the effects (ASM 34) Outcome 1 – Understand legislation, policy and procedures relevant to administration of medication 1. Identify current legislation, guidelines policies and protocols relevant to the administration of medication Health and Safety at Work Act, COSHH (control of substances hazardous to health), the Medicines Act, the Misuse of Drugs Act, the Health and Social Care Act (Regulated Activities) and the Essential Standards, the RPS Handling Medicines in Social Care Guidelines, Health Act 2006. Outcome 2 – Know about common types of medication and their use 1. Describe common types of medication including their effects and potential side effects Paracetamol – Side effects of paracetamol are rare but can include a rash or swelling – this could be a sign of an allergic reaction, hypotension (low blood pressure) when given in hospital by infusion (a continuous drip of medicine into a vein in your arm), liver and kidney damage, when taken at higher-than-recommended doses (overdose). ferrous sulphate (iron deficiency) – Possible side effects are allergic reaction e.g. itchy skin rash, swelling of the face, lips, tongue or throat, or difficulty breathing or swallowing, constipation occasionally causing faecal impaction, diarrhoea, stomach pain, feeling sick and blackened stools. Warfarin (anticoagulant) – possible side effects are hives; difficult breathing; swelling of your face, lips, tongue, or throat, skin changes, or discoloration anywhere on your body, little or no urinating, urine being dark in colour. 2. Identify medication which demands the measurement of specific physiological measurements Drugs like insulin (blood has to be taken from a pinprick so that glucose can be measured before the insulin can be given), warfarin to thin the blood – again blood levels must be checked regularly, digoxin to slow and steady the heart (pulse should be checked prior to administration and advice taken if the pulse dips below 60 beats per minute) 3. Describe the common adverse reactions to medication, how each can be recognised and the appropriate action(s) required Common adverse reactions  are diarrhoea, skin rashes, sickness, facial swelling, blistering of the skin and wheezing. These can all be recognised by reading the side effects on medication packets or contacting a pharmacist. The appropriate action to take if a person supported is having an adverse reaction is to contact doctors/hospital so they can be treated appropriately. 4. Explain the different routes of medicine administration The different routes are orally, anally and injected into arteries, veins and muscles. Outcome 3 – Understand procedures and techniques for the administration of medication 1. Explain the types, purpose and function of materials and equipment needed for the administration of medication via the different routes Types of materials/equipment you might us and the functions; Gloves to apply cream etc to the inidividual without coming into contact with them and increase the chance of spreading infections etc. Medicine spoon/pot to make sure the right ammount is measured and the individual is not accidentaly over or underdosed. Oral syringe so you can accurately measure medicine in liquid formtissues, Eye or ear drops so you can accurately administer drops into the eye or ears quickly and easily. Outcome 4 – Be able to prepare for the administration of medication 2. Explain the appropriate timing of medication eg check that the individual has not taken any medication recently If you look on the bottle itself it should tell you the appropriate time of day, how many to take, and it should also include a section that has warnings on it. There should also be a MAR chart in place to record what was taken and at what time to ensure no mistakes are made. Dosage cannot be altered unless a doctor alters or updates it. The person adminsitering the meds must observe the person they administer them to and ensure that they took them. Pocketing meds or refusing meds are handled according to the person’s meds and orders. Sometimes it is marked as declined / refused meds. Sometimes it is documented that they did not swallow it initially and had to be encouraged etc. or whatever happened according to the facilities guidelines. Outcome 5 – Be able to administer and monitor individuals medication 3. Describe how to report any immediate problems with the administration You would record the problem/refusal on the MAR chart available and annotate the care plan, then inform the Home Manager or who ever in charge at that time and then perhaps discuss the issue with the service user’s GP depending on what the actual problem is. 5. Explain why it may be necessary to confirm that the individual actually takes the medication and does not pass the medication to others There could be conflict of other medication if passed on to someone else. It could cause allergic reactions, risks of overdose or even storing up of medication. You are signing to say you saw them take the medication so if you sign without being sure those records will be incorrect. 7. Describe how to dispose of out of date and part used medications in accordance with legal and organisational requirements Your home should have a policy and procedure for disposal of medication so you would ask to see it if you are not familiar with it. Lots of organisations have a Returns Book and a specific place to store medication in sealed envelopes, with name date, name of drug etc, that needs to be disposed of or returned.